TRADEMARK OF THE WEEK – MIKE AND IKE

Mike and Ike is a brand of fruit-flavored candies that were first introduced in 1942 by the company Just Born, Inc. The origin of the candy’s name remains unknown, but there are many conjectures. Mike and Ikes were originally all fruit flavored but now come in several different varieties which have been introduced over the years.

The Mike and Ike brand was first introduced in 1938 by Just Born, Inc., which is located in Bethlehem, Pennsylvania. People have claimed that the name may have come from the comic strip Mike and Ike (They Look Alike), which, however, had ended by the 1940s. Mike and Ikes are oblong fruit-flavored chewy candies that come in several colors and varieties, including cherry, strawberry, orange, lemon, and lime. Popular varieties are Tropical Typhoon, Berry Blast and Jolly Joes. 

The trademark of this company was registered in USPTO bearing registration number 1380644 on January 28, 1986.