TRADEMARK OF THE WEEK – FABULESS

The trademark of this company was registered in USPTO bearing registered no. 3468050 on July 15, 2008.

Fabuless, from DSM Food Specialties, is an entirely natural, safe, and effective ingredient for weight management. Fabuless provides chemicals and biochemicals for use in the manufacturing of food, chemicals and biochemicals products for preserving foodstuffs and beverages, vegetable oils, lipids, fats or fatty acids for addition and supplementation to food, slowly digestible dairy products and beverages, dietetic foods which are adapted for medical use, etc. The structure of Fabuless is a proprietary oil in water emulsion. The emulsion consists of very fine vegetable oil droplets made of naturally occurring palm oil coated with galactolipids from oat oil. Ans these galactolipids are polar lipids that can stabilize the emulsion.

As weight management becomes more of an issue for consumers so fabuless represents a significant new product development opportunity for food manufacturers. It helps people to eat less without associating with dieting or diet products. The structure and composition of fabuless deliver beneficial textural properties such as improved mouthfeel and creaminess. It helps to control food intake by triggering the body’s natural appetite control mechanism.