TODAY’S TRADEMARK – THE SG SHOCHU

The trademark of THE SG SHOCHU, owned by Fivesenses Inc. was registered in USPTO bearing registration number 79270836 on April 26, 2022.

Honkaku shochu is a spirit shaped by more than 500 years of custom, creativity, and legal distinction. It can be interpreted as authentic or artisanal shochu. Although a wide range of base components can be used, tight rules only allow water as the final distillate and forbid the addition of any sugar, coloring, or artificial tastes.

Shochu is a genuine tasting beverage that reflects the quality of its craftsmanship. Every step of the process—fermentation, distillation, aging, and blending—directly affects the finished product.

Shingo Gokan, regarded as one of the most significant mixologists of his time, has pioneered inventive bar ideas and cocktail preparation.

The foundation of Shingo’s SG Group is the painstaking attention to detail that characterizes Japanese culture and is reflected in the warmth and inventiveness that characterize the world’s bar scene.