TODAY’S TRADEMARK – DINE IN

Services for providing food, drink and temporary accommodation mainly fall under Trademark Class 43 for trademark registration. The DINE IN mark is filed in the category of “Restaurant franchising, namely, offering business management assistance in the establishment and/or operation of restaurants; and business development services relating to the development and operation of franchise restaurants, namely, business management advice, menu development from a business standpoint, advertising and marketing services”. Restaurants fall into several industry classifications, based upon menu style, preparation methods and pricing, as well as the means by which the food is served to the customer.

Historically, restaurant referred only to places that provided tables where one ate while seated, typically served by a waiter. Following the rise of fast food and take-out restaurants, a retronym for the older “standard” restaurant was created, sit-down restaurant. Most commonly, “sit-down restaurant” refers to a casual-dining restaurant with table service, rather than a fast food restaurant or a diner, where one orders food at a counter. Sit-down restaurants are often further categorized, in North America, as “family-style” or “formal”.

The DINE IN trademark was assigned a Serial Number #87758331– by the United States Patent and Trademark Office (USPTO). Trademark Serial Number is a unique ID to identify the DINE IN mark in USPTO, bearing registration number 5723346 on 9^th April, 2019.