TODAY’S TRADEMARK- BLUE CROSS AND BLUE SHIELD ASSOCIATION

This trademark is owned by Blue Cross and Blue Shield Association and was registered in USPTO bearing registration number 3172397 on November 14^th, 2006. The trademark is registered under the category ‘Administration, financial management and maintenance of health savings accounts, medical savings accounts, and flexible spending accounts; insurance claims administration’. The colors blue and white are claimed as a feature of the mark. The snake, the staff and inner outline of the shield appear in the color white. The remainder of the shield design appears in blue.

The Blue Cross Blue Shield Association is a national association of 34 independent, community-based and locally operated Blue Cross Blue Shield companies. This is a federation of 35 US health insurance companies that provide health insurance to more than 106 million people in the US. The Association owns and manages the Blue Cross and Blue Shield trademarks and names in more than 170 countries around the world. The Association also grants licenses to independent companies to use the trademarks and names in exclusive geographic areas.