TODAY’S TRADEMARK – BATA SAFARI

The “Bata Safari” mark was registered on 09 January, 1970 by the Bata limitedin the Bruneian trademark office bearing registration number 4452. The mark contains a tree and a wild animal as safari means an expedition to observe animals in their natural habitat.

For more than 88 years, Bata has occupied a special position in the hearts of Indians. Bata has revolutionized the contemporary footwear market in India with its line of footwear and accessories for the complete family. It has established itself as a leader in the field and is one of the most recognizable names in branded footwear. The largest retailer of shoes in India is Bata India, which dominates the organized market.

Over 1,450 Bata Stores spread throughout over 600 locations are used for retail sales. Thomas Bata founded the company in 1894, and since then it has constantly shown its dedication to ethical and creative business methods, upholding the concept that capital is not simply money, buildings, or technology, but also—and more importantly—people, expertise, and core values. The company has been able to handle each new problem with ingenuity and foresight because to its forward-thinking strategy and it has gained the respect and confidence of its customers, workers, and the communities in which it operates. Each day, Bata serves over one million clients worldwide.