TODAY’S TRADEMARK – VL (LOGO)

The “VL” logo was registered on 20 December, 2000 by the Louis Vuitton Malletier in the Indian trademark office bearing registration number 978463.

Louis Vuitton Malletier, commonly known as Louis Vuitton is a French luxury fashion house and company established in France in 1854 and named after its founder, Louis Vuitton is a high-end fashion label. Today’s brand, which specialises in clothing for both men and women as well as accessories and footwear and has boutiques spread across all major cities on every continent. The products of the brand are ranging from luxury bags and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses and books. The company has more than 460 outlets worldwide and operates in 50 different countries. Numerous well-known designers and artists have worked with Louis Vuitton on various projects. Lea Seydoux, Jennifer Lopez, Keith Richards, Kim Kardashian, Madonna and David Bowie are just a few of the notable people that have appeared in Louis Vuitton advertisements. The brand’s founder is still remembered through the current Louis Vuitton logo. Even though the “L” and “V” characters are intertwined extremely intricately, they are still fairly readable.