TODAY’S TRADEMARK – CADBURY

Cadbury, formerly Cadbury’s and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. It is known for its Dairy milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain’s most successful exports.

Cadbury was established in Birmingham, England in 1824, by John Cadbury, a Quaker who sold tea, coffee and drinking chocolate. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company’s best-selling product.

The trademark of this company was registered in USPTO bearing registration number 0977811 on January 29, 1974.