TRADEMARK OF THE WEEK – KENTUCKY FRIED CHICKEN

Kentucky Fried Chicken, colloquially known as KFC, is a popular American fast food restaurant chain headquartered in Louisville, Kentucky. It is the second largest fast food cain after McDonald’s. KFC is a subsidiary of Yum! Brands which also owns the Taco Bell, WingStreet and Pizza Hut.

KFC was founded by Colonel Harland Sanders who started by selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Soon, Sanders identified the potential of the restaurant franchising and opened the first franchise of “Kentucky Fried Chicken” in Utah in 1952. Harland Sanders branded himself as “Colonel Sanders”, becoming a prominent figure of American cultural history and his image is widely used in KFC advertising till the day.

KFC’s original product is pressure fried chicken, seasoned with the special Sanders’ recipe of 11 herbs and spices, the constituents of which are a trade secret. KFC popularized fried chicken in the fast-food industry, challenging the established dominance of the hamburger.  

The trademark of “Kentucky Fried Chicken” was registered in USPTO bearing registration number 0815167 on September 13, 1966.