TRADEMARK OF THE WEEK – HUGGIES

Huggies is an American brand of disposable diapers and baby wipes that is marketed by Kimberly-Clark. It was in the year 1978 that Huggies were first test marketed and post that, huggies diapers were introduced to the public in 1978 to replace the Kimbies brand.

Today, Huggies is a globally recognized brand and is well loved by parents. They have developed their brand presence over the years and are known as leaders in the diaper category. Huggies has continued to design hygienic diapers for babies and adult products with zeal and success. Their product development techniques and unique designs have made them a household name. Their additional products include Clean Team which have products like shampoo, soaps, etc. Huggies is a leader in the disposable diaper category and holds 22% of the market share.

The trademark of this company was registered in USPTO bearing registration number 1078967 on December 6, 1977.