TRADEMARK OF THE WEEK – ALFA ROMEO

Alfa Romeo’s legacy encompasses a history of innovative engineering, racing triumphs, and an ardent following. While it experienced periods of financial uncertainty and ownership changes, the brand’s commitment to performance and Italian flair remained steadfast. Alfa Romeo, is an esteemed Italian automobile manufacturer founded in 1910 as “Anonima Lombarda Fabbrica Automobili,” A.L.F.A.

It gained prominence under the name Alfa Romeo after being taken over by Nicola Romeo in 1915. The company established itself as a force in motorsport during the 1920s and 1930s, achieving notable victories in events like the Targa Florio and Mille Miglia. The Alfa Romeo P2, engineered by Vittorio Jano, dominated Grand Prix racing.

The owners of the trademark is FCA GROUP MARKETING and the same was registered on 28-10-2003 with the registration no. 2777931. The mark is registered for class 12 of the IC dealing in structural parts of motor vehicles. In the post-World War II era, Alfa Romeo faced financial challenges, leading to nationalization by the Italian government.

During 1950s and 1960s iconic models such as the Giulietta and Giulia were introduced and were celebrated for their performance and design. The 1970s and 1980s brought the Alfetta and GTV, noted for their sporty characteristics. In 1990s the Alfa 156 and 166 were launched which showcased a mix of both luxury and sportiness. Alfa Romeo’s renaissance emerged in the 2010s, which was highlighted by the Giulia sedan and Stelvio SUV, focusing on performance and design to compete within the premium automotive sector.