TODAY’S TRADEMARK – TOYTO LOGO

The Toyto logo was registered on 31^st  December, 1993 by the Toyoto Jidosha Kabushiki kaisha in the Austrailian trademark office bearing registration number 619621.

The Toyota Motor Corporation, commonly known as the brand name, Toyota, is a multinational automotive manufacturer company based out of Toyota City, Japan. It was founded by Kiichiro Toyoda, and it was incorporated for the first time on August 28th of 1937. This company is considered to be one of the largest automobile manufacturers in the world and has sales over 10 million vehicle per year.Toyota cars have always been in demand across the world and generates over billion dollar revenue every single year which is growing year on year with the new initiatives and innovations that it is bringing in the market. The Toyota Mark visually illustrate three ovals in a horizontally symmetrical configuration. The two ovals inside the larger oval represent the heart of the customer and heart of the company and they have been placed in such a way that they overlap and represent a mutually beneficial relationship and trust between each other. The overlapping of two perpendicular oval inside and outer oval symbolizes “T” as well as the steering wheel which depicts the vehicle itself.