TODAY’S TRADEMARK – THE CHEESECAKE FACTORY

The trademark of The Cheesecake Factory is owned by TCF Co. LLC and was registered in USPTO bearing registration number 5241865 on July 11^th, 2017

Evelyn Overton’s “Original” cheesecake was inspired by a 1940s Detroit newspaper recipe. Her recipe was so popular that she opened a small bakery, but she gave it up to raise David and Renee. After moving her baking equipment to her basement kitchen, she sold cakes to town’s premier eateries.

In 1978, their son David opened a Beverly Hills café to exhibit his mother’s cakes. He thought a restaurant with a large dessert menu would be popular.  Cheesecake Factory prioritize dining and hospitality. Delicious, unforgettable experiences generated by enthusiastic individuals define us and our future. They operate 340 restaurants in the US and Canada under The Cheesecake Factory®, North Italia®, Flower Child®, and other FRC trademarks. Internationally, 34 Cheesecake Factory® restaurants are licensed. Our two bakeries provide high-quality cheesecakes and other baked goods for restaurants, overseas licensees, and third-party bakeries. In 2024, FORTUNE Magazine named us one of the “100 Best Companies to Work For®” for the eleventh time. It is clear that the cheesecake factory maintains an uncompromising quality of food, service, people, and profit while taking exceptional care of our guests and staff.