TODAY’S TRADEMARK – TGI FRIDAYS

TGI Fridays (stylized as T.G.I. FRiDAY’S ) is an American restaurant chain focusing on casual dining. The name is asserted to stand for “Thank God It’s Friday”, although as of 2010 some television commercials for the chain have also made use of the alternative phrase, “Thank Goodness It’s Friday.

Alan Stillman opened the first TGI Fridays restaurant in 1965, in New York. He lived in a neighborhood with many airline stewardesses, fashion models, secretaries, and other young, single people on the East Side of Manhattan, and hoped that opening a bar would help him meet women. At the time, Stillman’s choices for socializing were non-public cocktail parties or “guys’ beer-drinking hangout” bars that women usually did not visit; he recalled that “there was no public place for people between, say, twenty-three to thirty-seven years old, to meet.” He sought to recreate the comfortable cocktail party atmosphere in public despite having no experience in the restaurant business. This is believed to be the story behind the coming up of the food chain.

The trademark of this company was registered in USPTO bearing registration number 0925656 on December 14, 1971