TODAY’S TRADEMARK – SCHOLASTIC

The Wordmark “SCHOLASTIC” was registered in USPTO bearing registration number 2437177 on March 20, 2001.

The mark is registered under the International Class of 041 with services pertaining to “Providing information in the field of educational testing via a global computer network.” The Scholastic Credo and Editorial Platform, first published in 1945, is a declaration of the company’s principles and purpose. Since 1970, it has basically remained the same. The largest publisher and distributor of children’s books in the world, Scholastic connects families and educators through accessibility, involvement, and knowledge. Their brand name is a premier producer of both much-liked and informative children’s media as well as professional services, classroom publications, and literacy curricula. Currently, Scholastic reaches 3.8 million educators, 54 million students, and 78 million domestic parents and caregivers through its presence in 115,000 schools.

The owner of the brand is “Scholastic Inc. Corporation, situated in New York City, United States of America”. Since Scholastic released its first collection, Saplings, in 1926, the firm has continued to create bestselling and award-winning books, from adorable picture books for young readers to intense novels that capture readers all over the world. Scholastic now releases more than 600 new books every year, including hardcover, paperback, and novelty editions. There are many other marks under the umbrella brand of Scholastic, there are 14 different imprints available, including AFK, Cartwheel Books®, Chicken House®, GraphixTM, Orchard Books®, Point™, PUSH, Scholastic en español, Scholastic Audio, Scholastic Focus, Scholastic Inc., Scholastic Press, Scholastic Reference™, and Klutz