TODAY’S TRADEMARK – ROYAL CUP COFFEE

In 1896, Henry T. Batterton started selling coffee from his horse-drawn wagon in Birmingham, Alabama. His company, Batterton Coffee Company, served coffee so fresh and flavorful that it was deemed fit for royalty. Because of its high-quality taste, it became known around town as a “royal” cup of coffee. Batterton Coffee Company experienced decades of success and growth, and established itself as a legitimate, thriving business in a small southern city.

It wasn’t until 1950, after William E. Smith purchased Batterton Coffee Company, that the company was renamed Royal Cup Coffee. To this day, the Smith family still owns and manages the business. Over the past 100 years, Royal Cup Coffee and Tea has grown from its small, hometown roots to become a major importer, roaster and distributor of the world’s finest specialty and premium coffees and teas. Royal Cup’s reach extends throughout the U.S., Mexico and the Caribbean, serving customers in the food service, hospitality, office and specialty coffee markets.

The trademark of this company was registered in USPTO bearing registration number 2124438 on December 23, 1997