TODAY’S TRADEMARK – REESE’S PIECES

The trademark for this product was registered in USPTO bearing the registration number 1141906 on November 25, 1980.

Reese’s Pieces are a peanut butter candy manufactured by The Hershey Company; they are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. Reese’s was originally invented by H.B. Reese, owner of The H.B. Reese Candy Company. The H.B. Reese Candy Company was merged with The Hershey Company in 1963. The candy was introduced to the US market first in September 1978. Shortly after, Reese’s Pieces were introduced to the Canada market in 1980. The then relatively new product became very popular with the 1982 release of E.T. the Extra-Terrestrial, in which the candy is featured. Reese’s Pieces were introduced in the UK in 1996 but are produced in the US. Reese’s Pieces are a product extension of the Reese’s Peanut Butter Cups line; they were designed to capitalize on the success of the chocolate-covered peanut butter cups, though unlike the cups, they have no chocolate.