TODAY’S TRADEMARK – PEPPERIDGE FARM

The trademark for this company was registered with USPTO bearing the registration number 0688816 on November 24, 1959.

Pepperidge farm is an American commercial bakery founded in 1937 by Margaret Rudkin, who named the brand after her family’s 123-acre farm property in Fairfield, Connecticut, which in turn was named for the pepperidge tree. A subsidiary of the Campbell Soup Company since 1961, it is based in Norwalk, Connecticut. Pepperidge Farm products include Goldfish crackers, varieties of bread, and several lines of cookies. Their cookies are separated into two lines, the Distinctive line and the Farmhouse line. Each type of cookie from the “Distinctive” line is named for a European city such as the Milano cookie or the Brussels cookie. The Distinctives cannot be readily replicated by home bakers. In contrast, the Farmhouse line emphasizes commonplace cookies like chocolate chip and shortbread types that anyone could bake for themselves in an ordinary home kitchen.