TODAY’S TRADEMARK – & OTHER STORIES

The trademark “& OTHER STORIES” is owned by the Swedish joint stock company H&M Hennes & Mauritz AB. H&M’s 2013 release of & Other Stories was an immediate success. It provides a vast selection of women’s ready-to-wear, accessories, stationery, cosmetic goods, and shoes, purses, and accessories. & Other Stories creates collections at its design studios in Paris, Stockholm, and Los Angeles with remarkable attention to detail and quality.

It was initially used in 2013 to display the & OTHER STORIES logo. It has the serial number 79106898 and was registered on May 7, 2013, with registration numbers 4329846 and 1100907 for international use. It is a combination mark that combines both words and designs. The stylised phrasing “& OTHER STORIES” serves as the mark’s Trademark and Service Mark. Both physically and digitally, they invite their customers to discover their sense of fashion and find inspiration for putting together their entire appearance, from apparel, shoes, and accessories to skincare and makeup.