TODAY’S TRADEMARK – NESCAFE

The “NESCAFE” service mark was registered on 03 December, 1999 by the Nestle in the Malaysian trademark office bearing registration number 99012271.

NESCAFE is coffee brand of Nestle. The word NESCAFE is derived from two words Nestle and Café .Nestle started making their coffee brand in 1930 .The first brand of Nestle coffee introduced in Switzerland. The new coffee brand NESCAFE was introduced on the 1 April 1938.After NESCAFE coffee brand Nestle introduced the other coffee brands “Nescafe Gold” in Europe and expanded the other freeze-dried coffee brand with the name of Taster’s Choice in Canada and US. Presently NESCAFE is available in the 180 countries and it is most loved coffee brand in the world. NESCAFE Brand has various products under the brand and recently the brand has more than 5000 products under NESCAFE family. The NESCAFE brand has evolved the coffee machine for their consumers and this coffee machine helps their consumer to make different types of coffee on their own. NESCAFE use the tagline It’s all start with NESCAFE. The mark of the NESCAFE is written in such a unique style with the design .