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TODAY’S TRADEMARK – MUSTANG

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TODAY’S TRADEMARK – MUSTANG

The Ford Mustang, an emblem of American automotive heritage, has a storied history that spans decades. Emerged in 1964, the inaugural model which was lovingly called by enthusiasts as “1964 ½,”captured hearts with its sporty allure, featuring a distinctive long hood and short rear deck inspired by European sports cars.

Diverse body styles, from coupes to convertibles, coupled with a range of engine options, solidified the Mustang’s popularity. The second generation, from 1974 to 1978, faced challenges due to evolving safety and emissions regulations, resulting in a larger, less nimble design. However, the third generation, initiated in 1979, rejuvenated the Mustang’s spirit by embracing a more performance-focused approach and introducing the famed “5.0” V8 engine.  

Special editions like the Mustang Cobra enhanced its reputation among enthusiasts. The fifth generation, launched in 2005. This era witnessed the introduction of performance powerhouses like the Shelby GT500. The mark is owned by Ford Motor Company and the first commercial use of the mark is stated to be 15th September 1992.

The protection for the word mark is for floor mats of vehicles under class 27 of the International classification. The date of registration for the mark is 18-10-1994 bearing the registration number 1858696. The mark was renewed for the second time in 2014.

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    Hricha Boipai

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