TODAY’S TRADEMARK – MARTINI

Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth & sparkling wine. The company started in the mid-19th century, as a vermouth bottling plant in Pessione, Italy. Martini & Rossi is named after a wine merchant and a master blender.  By the end of 19^th century, the martini, sola & Cia was sold to the Rossi brothers, renamed as Martini & Rossi later, by the year 1993, Martini & Rossi was merged with the well-known brand Bacardi. Presently, it is considered the world’s no.1 Italian sparkling wine and vermouth with a legacy older to 150 years. the company is involved in motor racing sponsorship since 1968 as a way of advertisement & brand development.

The mark “MARTINI” is currently owned by Bacardi & co. which is registered as both figurative and word mark on 26^th February 2010 in Australian Trademark office bearing the serial numbers. 1347757 & 1347754. Having its origin from Liechtenstein, the mark is registered under the classes 32, 33 and 43 of the International Classification of Goods and Services for the Purposes of the Registration of Marks. The figurative mark can be described as Rectangle Breaking Disk with the brand name. The martini blend consists of 40+ botanically sourced ingredients from all over the globe. Only Beppe and Ivano the master blender of the company know the secret recipes, which are closely guarded.