TODAY’S TRADEMARK – LULULEMON

Lululemon is a yoga and athleisure company founded by Chip Wilson in Vancouver, Canada in 1998. It offers technical athletic apparel for yoga, running, dancing, training, and other sweaty pursuits, as well as lounge and streetwear. The company has 574 stores internationally and also sells online. It employs more than 29,000 people. The brand is best known for its Align yoga line, which includes leggings, pants, joggers, and sports bras. While they originally specialized in women’s yoga wear, they have recently expanded into menswear, swimwear, jackets, accessories, and even a home workout system called MIRROR.

The term “LULULEMON” was registered with the USPTO bearing the serial number 85210288 on 5^th July 2011. The mark falls under class 35 of the international classification of goods and services for the purposes of the registration of marks. Lululemon has an array of proprietary premium fabrics that sets their goods apart. Their use of fabric technology, coupled with functional gear for various body types, makes them a leading athletic apparel company.