TODAY’S TRADEMARK – LEXUS

Lexus is the luxury vehicle brand of the Japanese automaker Toyota, founded in 1989 by then-chairman Eiji Toyoda. The Lexus brand is marketed in more than 90 regions across the globe, and it is Japan’s largest-selling make of premium cars. Lexus ranks as the fourth largest luxury brand and is headquartered in Nagoya, Japan.The first Lexus off the production line was the LS 400, which offered world-class speed, comfort, safety, dignity, beauty, and elegance. Each Lexus produced embodies “omotenashi”, or the Japanese spirit of hospitality that seeks to anticipate and meet the needs of each customer.

The term “LEXUS” was registered with the EUIPO on 7^th July 1998 bearing the serial number 000024406. It falls under classes 12, 36, 37, 39 of the international classification of goods and services for the purposes of the registration of marks. In more recent years, Lexus has expanded into SUVs, hybrid vehicles, high-performance sedans, and supercars. The company sold over 760,000 vehicles in 2021, with almost 45% of sales coming from the North American market.