TODAY’S TRADEMARK – LAY’S

Lays is a brand of potato chips, as well as the name of the company that founded the chip brand in the United States. The brand has also sometimes been referred to as Frito-Lay because both Lay’s and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965. Frito-Lay primarily uses the brand name “Lay’s” in the United States, and uses other brand names in certain other countries: Walkers in the UK and Ireland; Smith’s in Australia; Chipsy in Egypt and the West Balkans; Tapuchips in Israel; Margarita in Colombia; Sabritas in Mexico; and, formerly, Hostess in Canada and Poca in Vietnam.

The term “Lays” is one of the well renowned snack brands all over the world. It was registered on 9^th February 2008 as Chilean trademark with its origin from US bearing the serial number 805035. It falls under class 29 and 30 of the International Classification of Goods and Services for the Purposes of the Registration and reproduction of the mark in verbal form. It is a combination mark which is figurative in nature. The brand name lay’s has always been associated and will be remembered with the yellow coloured potato chip packets and is the crown jewel of the PepsiCo. Corporation.