Today’s Trademark – KeepCup

The trademark owned by KeepCup Pty Ltd and was registered in USTPO bearing registration number 5603657 on November 13^th, 2018.

KeepCup is a sustainability-focused company that pioneered the barista-standard reusable cup, launched in 2009 to combat waste from single-use packaging like disposable coffee cups. Designed for usability and eco-conscious manufacturing, KeepCup encourages behavior change from discard to reuse, promoting a positive shift in convenience culture.

Now a global leader in its category, KeepCups are used in over 75 countries, diverting millions of cups from landfills daily. The brand inspires sustainable habits, fostering inclusivity and awareness about reducing environmental impact through small, everyday actions.