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TODAY’S TRADEMARK – JELLY BELLY CANDY COMPANY

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TODAY’S TRADEMARK – JELLY BELLY CANDY COMPANY

Jelly Belly Candy Company, formerly known as Herman Goelitz Candy Company and Goelitz Confectionery Company, is an American company that manufactures Jelly Belly jelly beans and other candy. The company is based in Fairfield, California, with a second manufacturing facility in North Chicago, Illinois. A distribution and visitor center in Pleasant Prairie, Wisconsin began liquidation and closure on August 3, 2020.  In October 2008, the company opened a 50,000 sq ft  manufacturing plant in Rayong, Thailand where it produces confectionery for the international market.

The company’s signature product, the Jelly Belly jelly bean, comes in more than 50 varieties, ranging from traditional flavors like orange, lemon, lime, and cherry , to more exotic ones like cinnamon, pomegranate cappuccino, buttered popcorn and chilli mango.  Jelly Belly Candy Company manufactures numerous specialty Jelly Belly jelly beans with licensed products like Tabasco sauce and uncommon candy tastes like egg nog and pancakes with maple syrup A few flavors, like lychee and green tea, are sold only in markets outside the United States

The trademark of this company was registered in USPTO bearing registration number 3732866 on December 29, 2009.

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