TODAY’S TRADEMARK – HUY FONG FOODS 

Huy Fong Foods is an American hot sauce company based in Irwindale, California. Beginning in 1980 on Spring Street in Los Angeles’s Chinatown, it has grown to become one of the leaders in the Asian hot sauce market, particularly in Sriracha sauce popularly referred to as rooster sauce due to the image of a rooster on the label. The rooster symbol that is a part of the Sriracha branding comes from the fact that Tran was born in the Year of the Rooster on the Chinese zodiac. The company’s most popular product is its sriracha sauce. It was originally made with Serrano peppers and is now made with red Jalapeño peppers, reducing the overall pungency. It is currently Huy Fong Foods’ best-known and best-selling item, easily recognized by its bright red colour and its packaging: a clear plastic bottle with a green cap, text in five languages and the rooster logo. One nickname for the product is “rooster sauce”, for the logo on the bottles.

The trademark of this company was registered in USPTO bearing registration number 1618177 on October 16, 1990.