TODAY’S TRADEMARK – GORILLA GLUE

The story of how they came to that name is pretty endearing and goes a little something like this. After handling a new and particularly sticky strain, a grower went to answer the telephone. He soon realized the phone was stuck to his hand. The resin excreted by the plant’s trichomes was so strong that he proclaimed it was like “Gorilla Glue,” a popular extra strength glue available in virtually every grocery store and corner pharmacy around the country.

Then began a six-month-long case between Gorilla Glue Co. and GG Strains LLC. Gorilla Glue Co. argued that the strain, Gorilla Glue #4, violated their trademark and damaged the brand’s reputation as a family-friendly company. Gorilla Glue Co. initially sought relief in the form of GG Strains LLC discontinuing the use of the Gorilla Glue names, logos, and images; destruction of any advertisement or material containing the alleged infringing marks; take down and hand over the gorillaglue4.com domain to Gorilla Glue Co.; end any applications for trademarks containing “Gorilla Glue”; and give all profit arising from the alleged infringement to Gorilla Glue Co.

GG Strains, a well-known cannabis company, named the strain Gorilla Glue #4 and it went on to become one of the more popular strains in legal states. Unfortunately, the true owner of the Gorilla Glue trademark eventually came knocking. They Produced a product type Glue and was produced by The Gorilla Glue Company, was Introduced in 1994, 27 years ago in United States. It’s previous owners are Mark Singer, Lutz Tool Company.

The trademark of this company; Gorilla Glue Company trademark  by THE GORILLA GLUE COMPANY LLC, the corporation bearing registration number 77205786 on September,13, 2011.