TODAY’S TRADEMARK – FORD
The “FORD” mark was registered on 23rd December 1997 by the Ford Motor company in the Malaysian trademark office bearing registration number 97021939.
The Ford is one of the famous automobile manufacturing brands around the world. It was founded on June 16th of 1903. by Henry Ford. The Ford Company has widespread demand of its automobiles as well as commercial vehicle across the world. Over the years it has been generating multi-billion dollars revenue each year by dealing in automobiles across the world. It is the fifth largest automobile brand in the world. In the year 1914, The company had introduced methods of large-scale manufacturing of cars and management of automobile workforce, which has now become well known as Fordism. The Ford logo is in oval shape and is colored in shade of blue and whereas the fonts are colored in white, which are placed inside the blue shade oval and small oval line of white convers the word within the big oval shape, The fonts are adopted in the manner of Fashionable Henry Ford’s signature. The Ford logo uses the color blue as an representation of the company’s strength, quality and Grace whereas the use of the color white represents nobility, elegance and purity.