TODAY’S TRADEMARK – FERRERO ROCHER

Ferrero Rocher is a chocolate and hazelnut product produced by the Italian confectionery company Ferrero. Its creation is attributed to Michele Ferrero who introduced the sweet in 1979.

Each Ferrero Rocher ball is covered in foil and placed into a paper liner. The confectionery is machine made and much of its production process is designed to be secretive. The candy is sold worldwide and holds a strong cultural presence, in part due to its association with Christmas and its popular 1990s advert that aired in the United Kingdom. It was mainly introduced in 1979 in Italy and in other parts of Europe in 1982. It is belived that Michele Ferrero, the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes, Rocher de Massabielle. Rocher comes from French and means rock or boulder.

The trademark of this company was registered in USPTO bearing registration number 1261844 on December 20, 1983