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TODAY’S TRADEMARK – FEDEX (FEDERAL EXPRESS)

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TODAY’S TRADEMARK – FEDEX (FEDERAL EXPRESS)

The “FEDEX (FEDERAL EXPRESS)” mark was registered on 10 December, 1994 by the Federal Express Corporation in the Algerian trademark office bearing registration number 1/048231

FedEx Corporation is an American multinational company working on transportation, e-commerce, and business services. The founder of the company is Frederick W. Smith and The company was founded in Little Rock, Arkansas in 1971 . Federal Express shortened its name to “FedEx” formerly Federal Express Corporation and later FDX Corporation was used but for marketing purposes they shortened the name. Company sent out 186 shipments on the first day of the business and presently they ship millions of packages every day, all over the world. Our expansion was powered by cooperation and creativity. Our commitment to providing exceptional customer service propels us to the point where now meets next.

The FedEx logo is a wordmark. The logo was formed in 1994. Then word Fed is in purple and Ex in orange. The challenging optical deception in the FedEx logo is its most well-known feature. You can see a white arrow if you look attentively between the letters E and X. It represents quickness, accuracy, a desire for excellence, and tenacity in pursuing objectives.

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    Sagar Swarup Swain

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