TODAY’S TRADEMARK – EDUSCHO

Eduscho, a German coffeemaker, has been operating since 1924. Over time, the company has grown to become a major producer of coffee in the German market. In 1955, Eduscho opened its first store in Bremen, followed by stores in all major German cities. In 1997, Tchibo, another German roaster, acquired Eduscho, adding to its already impressive portfolio. Eduscho is known for its premium quality coffee blends, and in 1980, the company’s most popular blend was renamed Number 1 (Nr. 1) to reflect its status on the market and its exceptional flavor and quality. Currently, the Eduscho gala caffe crema is the most popular type of coffee bean sold by the company.

The Eduscho logo was registered with the EUIPO on July 14th, 1999, bearing the serial number 000023614. The mark is considered figurative in nature and is classified under classes 3, 4, 5, 7, 8, 9, 11, 12, 13, 14, 15, 16, 18, 20, 21, 22, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, and 42 of The International Classification of Goods and Services for the Purposes of the Registration of Marks. This extensive classification highlights the diverse range of products and services that Eduscho provides to its customers.