TODAY’S TRADEMARK – DUNKIN DONUTS

This trademark is owned by DD IP Holder LLC and was registered in USPTO bearing registration number 5904769 on November 5^th, 2019. The trademark is registered under the category ‘doughnuts and bakery products; cookies; muffins; plain, glazed, coated and filled fried cakes; bagels; sandwiches; coffee and coffee-based beverages; tea and tea-based beverages; cocoa and cocoa-based beverages; coffee-based iced beverages, namely, coffee-flavored slush-type drinks’. The colors orange and pink are claimed as a feature of the mark. The mark consists of a map of the continental United States in the color pink, a stylized figure of man in a running position in the color pink, and the stylized word “DUNKIN” in orange followed by an apostrophe in pink.

Dunkin’ founded in 1950 have a range of freshly brewed coffee, expresso, donuts, baked goods etc. The company started a branch in India in April 2012. The brand previously known as ‘Dunkin Donuts’ rebranded and dropped ‘Donuts’ from their brand name in 2019 to emphasize on the fact that they sold a range of products other than donuts. This logo can been seen popularly on the gift cards of Dunkin’.