TODAY’S TRADEMARK – DOUBLEMINT GUM

The “Doublemint Gum” word mark was registered on 19 January, 1915 by the Wrigley Jr. Company in the USPTO bearing registration number 0102001.

The Wrigley Company produces a range of chewing gum called Doublemint that is “double strength” peppermint flavour, per early marketing. Since its introduction in the United States in 1914[1,] its market share has fluctuated.