TODAY’S TRADEMARK – DINO

Dino was a marque, best known for mid-engined, rear-drive sports cars produced by Ferrari from 1957 to 1976. The marque came into existence in 1956 with a front-engined Formula Two racer powered by a band new Dino V6 engine.

The name Dino was given in the honours of Ferrari founder Enzo Ferrari’s late son, Alfredo “Dino” Ferrari, credited with designing the V6 engine used in the car. The Dino script that embellishes the badge and cylinder head covers was based on Alfredo’s own signature.

The name Dino was used for some specific models with engines smaller than 12 cylinders. It was an attempt by the company to provide potential customers with a low-cost sports car. The name “Ferrari” remained reserved for its premium models: V12 AND flat-12 until 1976, when “Dino: was retired in favour of full Ferrari branding.

The trademark of “Dino” was registered in USPTO bearing registration number 0889972 on April 28, 1970.