TODAY’S TRADEMARK – COLORFORMS BRAND

Colorforms is a creative toy named for the simple shapes and forms cut from coloured vinyl sheeting that cling to a smooth backing surface without adhesives. These pieces are used to create picture graphics and designs, which can then be changed countless times by repositioning the removable color forms. Eventually, however, the Colorforms line evolved to include full-color illustrated play sets, games and puzzles, interactive books and creative activity sets for children of all ages.

These products today are being manufactured and marketed under the mark of Colorforms Brand which is a limited liability corporation. Since its inception, owing to its tremendous reach, more than a billion Colorforms play sets have been produced and sold. The licensing of media properties related to contemporary pop culture became integral to the product and company’s success.

The trademark of this company was registered in USPTO bearing registration number 0761272 on December 10, 1963