TODAY’S TRADEMARK – CHEVROLET

Chevrolet, commonly known as Chevy, is an American automotive division of General Motors (GM) founded in 1911 by Swiss race car driver Louis Chevrolet and businessman William C. Durant. Acquired by GM in 1915, Chevrolet has since played a pivotal role in the automobile industry. The brand’s early years were marked by affordable and innovative designs, and it quickly grew under GM’s umbrella.

In the 1920s and 1930s, Chevrolet brought innovations like the Stovebolt six-cylinder engine, gaining reputation for performance. Despite challenges during the Great Depression and World War II, Chevrolet adapted, producing military vehicles. The 1950s witnessed iconic models like the Bel Air and Corvette, contributing to its success during the post-war boom.

The mark is owned by General Motors Corp. and registered under class 12 of the IC dealing in motor land vehicles, automobiles, passenger vans, sport utility vehicles etc. It was registered on 22-10-1991 with the registration no. 1661627. The 1960s and 1970s brought muscle cars such as the Camaro and Chevelle SS. During the fuel crisis, Chevrolet shifted towards fuel efficiency with models like the Vega and Chevette.

The brand diversified in the 1990s with SUVs and the Silverado pickup truck, maintaining its prominence in the market. Chevrolet also embraced electric and sustainable vehicles, evident in the Volt and Bolt EV. Its global presence expanded, and it continued to innovate in technology and safety features.