TODAY’S TRADEMARK – CHEVROLET

The mark “Chevrolet” is owned as a Trademark under the Chevrolet Motor Division of General Motors Company which is renowned for its Impala, Camaro & the most famous sports car Corvette, is an automobile division of the American car manufacturer General Motors (GM).

Louis Chevrolet, a Swiss race car driver and automotive engineer alongside his brothers Arthur Chevrolet & William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Then, Chevrolet Motor Car Company acquired General Motors on May 2, 1918, making it part of General Motor Corp. Chevy is mainly known for producing popular and affordable vehicles & its “bow tie” logo which is a classic American icon.

The Chevrolet bowtie emblem was first used in 1914. It is a combination mark of both word and design bearing a serial no. 75629736 registered on February 1, 2000 with prior registration no. 0647236 in U.S. The origin of the logo is the subject of debate some say that the logo is a stylized version of the Swiss cross, a tribute to the Swiss heritage of Louis Chevrolet. General Motors was the 5^th largest car manufacture in the entire globe as of 2020.