TODAY’S TRADEMARK – CHEVROLET

Chevrolet, which is also referred as Chevy, is a formal division of General Motors. It was founded in 1911, by Louis Chevrolet and General Motor’s ousted founder William C Durant. General Motors (GM) acquired the Chevrolet Motor Car company in 1918 to sell mainstream vehicles which was positioned by Alfred Sloan to challenge the variant model T of Henry Ford’s Ford.

In the automobiles market across the world, the vehicles of Chevrolet brand, with the well-known omission of the variant Oceania, is represented by General Motors subsidiary Holden Special Vehicles (which GM retired in 2021). In 2005, Chevrolet re-launched itself in Europe, selling primarily vehicles that are manufactured by the Korean subsidiary for GM, competing Opel.

In 2007, the Louis Chevrolet trademark was registered for line of premium quality Swiss watches marketed under the brand name of Louis Chevrolet. The watch brand is a tribute to the co-founder of the Chevrolet automobile company, Louis Chevrolet whose father was a watchmaker and, in his childhood, Louis helped his father at the workbench.

The trademark of “Chevrolet” was registered in USPTO bearing registration number 1540884 on May 23, 1989.