TODAY’S TRADEMARK – CALVIN KLEIN

The “Calvin Klein ” mark was registered on 30 December, 1995 by Calvin Klein trademark trust in the Algerian trademark office bearing registration number 1/050096.

Calvin Klein is one of the internationally operating and well known, American fashion house.
The company is specifically famous for the Under wears and denim lines since 1980s, and it has specialized in mass marketing ready to wear clothing for all the genders and age groups, it has expanded over the time to the different products such as lifestyle accessories, shoes, and Jewelry, etc. This company was founded in the year 1968 by Calvin Klein and Barry K Schwartz. In year 1969 Calvin Klein, appeared on the cover of Vogue magazine and the brand hit off on its successful path ever since. The mark off Calvin Klein is very simple and has adopted the name of the founder. The visual representation of Calvin Klein is done in sans-serif fonts in black color to represent clarity and minimalism, which are the two principles followed by the founder and the simple font usage in it depicts it is for people to understand it in simple way. Over the years, the fonts may have changed off the mark. But they have kept the color pretty much same.