TODAY’S TRADEMARK – BENVENUTO CELLINI

Benvenuto Cellini was an Italian goldsmith, draftsman, sculptor and artist who also wrote poetry and famous autobiography. It is to him that Rolex, the well-known brand in watchmaking has dedicated its most noble and classic collection; models that stand out as a part of the watchmaking brand’s assets, revisited in a modern guise.

Cellini watches are a combination of aesthetic research with a painstaking attention also paid to the functions such as the waterproof case has a screw-down crown and a full case-back which hides and protects its movements. The Cellini Time, Dual Time, Date and Moonphase are certified as Superlative Chronometers – a certification that guarantees excellent performance after subjected to the stringent tests. The Cellini watches come with black or brown alligator watch straps, fastened with a gold pin buckle.

The trademark of “Benvenuto Cellini” was registered in USPTO bearing registration number 0634374 on September 11, 1956.