TODAY’S TRADEMARK – AMEX

American Express Company is an American financial corporation that primarily issues credit cards, processes payments, and provides travel-related services worldwide. Its headquarters are located in New York. Founded in 1850 as an express mail dispatcher, the company introduced financial and travel services to its clientele during the early 1900s. American Express developed its first paper charge card in 1958, followed by the gold card in 1966, the green card in 1969, the platinum card in 1984, and the centurion card in 1999.

Amex registered its mark “AMEX” with EUIPO on July 22, 1999, bearing the serial number 000087676. The mark can be described as a word mark falling under classes 36, 39, and 41 of the international classification of goods and services for the purposes of the registration of marks. In 2020, Fortune magazine placed the company ninth in its list of Top 100 Companies to Work For, based on an employee survey of satisfaction. American Express accounts for 22.9% of the total dollar volume of domestic credit card transactions (as of 2016) with 56.4 million cards in force in the U.S. and 121.7 million cards globally (as of 2021).