TODAY’S TRADEMARK – AIR WICK

Air Wick is an American brand of air freshener owned by the multinational company Reckitt & Colman (Overseas) hygiene home ltd. It was first launched by creator Guy Paschal in 1943 in the United States with its headquarters in Minnesota, US. It is a well-known brand with its own reputation in their fragrance market segment, which is sold worldwide in more than 60 countries. They sell a wide range of home fragrance solutions, including Scented Oils, Fresh Matic room sprays, scented candles, room sprays, Stick Ups and other portable air fresheners, and Aroma Sphere liquid diffusers.

The term “AIR WICK” is a combination mark used to represent their brand name, which is been registered as a Malaysian trademark with its origin from the Great Britain. It was registered on 12^th February 2010 bearing individual serial number. 2010006666, 2010006667, 2010006668, 2010006669 falling under classes 3,4,5,11 of the International Classification of Goods and Services for the Purposes of the Registration of Marks in USPTO. It comes with a disclaimer that registration of this trademark shall give no right to the exclusive use of the word “air” by the Company under any situation. The brand’s value has grown to become world’s largest home freshener with an estimated brand size of Rs 6000 crore.