TODAY’S TRADEMARK – ACCOR

The “ACCOR” mark was registered on 16 December, 2012 by the Accor in the EU trademark office bearing registration number 010254506.

Accor is one of the biggest and most well-known hotel chains in the world, Accor was founded in France in 1967. Accor is French global hospitality firm owns, operates, and franchises hotels, resorts, and other holiday assets. It is the sixth-largest hospitality corporation globally. Accor operates in more than 110 countries and has 5,300 sites . It owns and runs brands in a variety of hospitality markets, including luxury, premium, midscale, and budget. Mercure, Novotel, Ibis, Pullman, Hotel F1, and other names are some of the biggest and most well-known AccorHotels brands. In the year 2010 the Accor logo has one goose on the mark .The Accor is written in shade of blue with bold letters with such a unique style. In year 2010 the second boose was removed from the logo of Accor. In the year 2019 the logo of Accor was edited and The company’s strength and leadership are shown through its logotype. The logo features the Group’s emblem, a honey-coloured goose. Accor’s goose insignia is centrally positioned above the wordmark in a sober, self-assured sans serif typeface . Consequently, the entire logo was made lighter and friendlier.