TODAY’S TRADEMARK – 59FIFTY

In the world of fashion, certain brands and symbols become synonymous with quality, style, and innovation. One such iconic trademark is the 59FIFTY, a symbol etched into the fabric of sports and streetwear. With the United States registration number US3773566, this trademark has not only captured the hearts of fashion enthusiasts but has also solidified its place in the annals of trademark history. Join us in recognising this pivotal trademark, as we commemorate its significance on this special day, as “today’s trademark”.

The 59FIFTY trademark was born under the umbrella of New Era Cap Company, Inc., an American headwear company with a rich history dating back to 1920. The Trademark was registered on 06/04/2010, with a word mark ‘59FIFTY’.

 Known for its commitment to quality craftsmanship and innovation, New Era introduced the 59FIFTY as a fitted cap, setting a new standard for headwear in the sports and streetwear scenes, becoming an official on-field cap for all MLB teams. Over the years, the 59FIFTY has undergone subtle design changes to adapt to evolving fashion trends while retaining its classic appeal.

Thus, the trademark “59FIFTY” stands as a testament to the enduring power of well-crafted trademarks in shaping cultural landscapes. From its humble beginnings to its current status as a global fashion icon, this trademark has proven that quality, innovation, and a commitment to excellence can create a lasting legacy.