TRADEMARK OF THE WEEK – SORDO

The trademark of the brand SORDO, owned by Azienda Agricola Sordo Giovanni di Sordo Giorgio, an Italian sole proprietorship, was registered in USPTO bearing registration number 79217715 on April 17, 2018.

The Sordo winemaking estate was founded in the early 1900s. It was in 1912 that Giuseppe Sordo initiated the cultivation of vineyards and wine production in the quaint village of Garbelletto, situated in the township of Castiglione Falletto.

It is situated in the heart of Barolo since the past four generations. The arrival of Giuseppe’s son Giovanni Sordo, who was gifted with both intuition and vineyard selection skill, marked a turning point. He started acquiring perfectly situated vineyards, known as “surì” in Piedmontese, in the 1950s with the intention of producing wines of exceptional caliber and distinction.

Their winemaking strives to highlight the quality of a region that has always been committed to producing fine wine.