TODAY’S TRADEMARK – MULINO BIANCO BARILLA

The trademark of the brand Mulino Bianco Barilla, owned by Barilla G. e R. Fratelli – Società per Azioni, was registered in USPTO bearing registration number 79207066 on April 10, 2018.

Barilla is an Italian food company existing since 1877. The company deals in wide range of products, aimed at providing good quality food through wholesome products and selected raw materials from responsible supply chains.

They had started as a small bread and pasta shop and today have expanded in more than 100 countries and have become icons in the food industry.

It operates through various sub-brands by improving its nutritional profile and quality of products.

It started with ‘Barilla’ that was used in respect of only pastas and later diversified into various food categories. The concerned mark, ‘Mulino Bianco Barilla’, is used in respect of bakery products made with soft wheat from sustainable farming.