TODAY’S TRADEMARK – SQUARE DEAL

The Company BELSTRA MILLING CO, INC. filed for trademark ‘Square Deal’ for medicated and non-medicated animal feed with the USPTO on March 6, 1979 and was assigned registration number 1114360. They have been using their mark since 1937.

In 1954, Albert “Bud” Belstra bought the modest Pillsbury feed company from Neil Kaper, his boss, and established the Belstra Milling Co., Inc. The Company swiftly rose to prominence as the region’s main supplier of customised feed for livestock and poultry.

The best complete nutritional feeds and vitamin and mineral mixtures are made by Belstra Milling Company. Although their firm was founded on service and partnerships with local farmers and people who are passionate about animal care, their reputation was built on their world-class feeds.They supply households and farmers with wholesome and safe animal feed. Belstra Milling Co. features a formula that guarantees your animal is receiving the freshest, highest-quality feed possible, catering to a range of industries from hobby farmers and sow farms to large-scale dairies and household pets.

A purchase deal was made in 2020 for Belstra Milling Co. to acquire NatureServe® feeds, a distinctive brand of poultry feed that includes essential oils. This new brand complements the company’s previous feed brands and has a greater presence in the retail sector.