TODAY’S TRADEMARK – TOM’S

Registered on 26-10-2010 owned by Snyder’s-Lance Corp., Tom’s Snacks was founded by Thomas Moore in Columbus, Georgia, in 1925. It holds a significant place in the snack industry’s history. The registration is under class 30 of the IC dealing with chips and snacks. The logo is an inverted triangle with the name Tom’s written across it. Moore’s venture began humbly with roasted peanuts sold from a pushcart, but his focus on quality and flavour propelled Tom’s to expand its offerings.

The brand diversified its snack range to encompass potato chips, corn chips, and more, with Tom’s Toasted Peanuts, Cheese Puffs, Barbecue Chips, and Hot Fries emerging as popular favourites. Particularly embraced in the south-eastern United States, Tom’s established a loyal customer base and became a fixture in households, convenience stores, and markets.

Throughout its journey, Tom’s Snacks underwent ownership transitions, ultimately owned by Utz Quality Foods in 2006. Despite the changes, the brand’s distinct flavours and packaging persisted, while benefiting from Utz’s broader distribution network. This shift maintained Tom’s legacy as a cherished snack option, synonymous with quality and enjoyment.

The acquisition by Utz marked a continuation of Tom’s longstanding tradition, catering to the preferences of consumers who held fond memories of the brand. In essence, Tom’s Snacks stands as a testament to its founder’s vision of delivering delectable, high-quality snacks, and it continues to resonate with consumers as a nostalgic and beloved brand.